Want to increase engagement and results from your mlm team facebook group?
Here’s my suggestions for anyone who has a team facebook group page or is thinking about starting one.
How to Create Culture In Your MLM Team Facebook Group
How do you bring culture to your team when you're not the one running the team page?
You can bring culture.
Now, there’s two things with this…
1. Don’t Start A Team Group Too Soon
Number one, I do think that some people start a team group too soon.
Now, that’s something I can tell you. For your upline to tell you, most people will see that as a restriction of their freedom. “Well, who are you to tell me I’m not right?”
I’m here to tell you.
I’m not your upline, I’m not your virtual upline, I’m not your transformative upline, I’m not a substitute upline.
I can tell you, from my point of view, that too many people start a team group too soon.
Whatever you do, your people are going to think they need to do too.
If you have a team of five, and you’re like, “Team group.”
Well, guess what happens when your people get a team of five? “Team group!”
That’s what they do.
So, I do think too many people start a team group too soon.
2. Culture Isn’t Just A Group
Second point is, keep in mind culture isn’t just a group. A group is a part of culture.
It’s kind of like how the sermon at a church is a part of the culture. The bake-off is a part of the culture. The carwash fundraiser is a part of the culture. The night classes are a part of the culture. The baptisms are a part of the culture.
So, a team group is not the culture, it’s part of the culture.
How people are made to FEEL is the culture.
Make People Feel Loved
As you bring people onboard, then you can make them feel welcome.
You can explain to them that the Facebook group is a resource for them.
But you just from time to time, send them a little note.
I’ll tell you one thing that I do… (This may or may not apply to you depending on how you’re acquiring some of your teammates).
If I’m with friends, I take a lot of pictures and I have 10,691 photos on my phone.
I would say maybe about once a month, I’ll actually scroll through, find old pictures, and text them to the people that are in them.
And I do this just like a little, “Hey, I’m thinking about you. Hey, hope you’re doing well.”
Just a little thoughtful kind of thing that I do.
Now, that isn’t a solution for every person in your team, I’m not saying that. But thinking that way is.
Pay attention to when their birthday is, send them a little voice message. “Hey, I’m so grateful that you’re a customer of ours, and you’re just amazing, really appreciate you.”
Things like that.
Don’t Be ALL Business In Your Group
The team group that is not a great culture is the one that’s all business.
Like… Here’s how to make money, here’s scripts, here’s how to follow up, here’s to rank advance, here’s how to make $100,000.
You’re probably not going to influence the runners of the group. If they’re around my training, then maybe they’ll be impacted and affected.
Most leaders, they think like a five-percenter, they train like a five-percenter, they think people are unhappy unless they also think like a five-percenter.
And so they just don’t get it. They don’t understand culture.
The group is a part of culture. It’s not the culture.
The group is a part of culture. It’s not the culture.
Don’t Force Engagement
Now, if you’re doing a lot of social media recruiting and things like that, then you’re going to have a lot of people rely on that group for culture. And so culture would be acknowledging of others, not trying to force engagement.
You know, I see a lot of leaders that, they have leaders in their group and they’re like, “Come on, guys, you know, participate in this group.”
Well, that’s NOT their personality.
And so that, “Ray, go do small talk out there.” I’d be like, “Ah, I don’t know what to do, I’m not that great at small talk. I’m not the chit-chatter. That’s just not how I roll. You want to talk to me about marketing or sales or business or something like that, or Marvel comics, then all right, we can talk about that.”
Too many people are trying to get people to do things against their personality.
Well, in your group, there is a classification of people called cheerleaders. They just love to cheer people on. They love to, “Whoo, way to go, girl!” Right? They love that stuff. You need to do them, right? You need to knight them, and say, “Hey, you have my permission to cheer more people on in here.”
They may not be your highest producing leader, but they’re a blue personality type, they like to party, they like to have fun, they like to acknowledge people. Don’t them. You know, knight them to do some cool stuff inside of the group.
Those would be some of my suggestions.
Don’t Set Expectations Too High When Starting Out
If you have already started a group, and you feel it’s too soon, just don’t expect too much.
Your goal should be to grow the group, not get a lot of engagement in the group, because it’s probably just not going to happen.
I see people that they’re like, “Oh, man, I got this group and no one’s ever commenting, and no one’s ever whatever.”
I’m like, what the hell’s that to with your money? Go build the group. Go get 10X more people in there.
You know, if you got five in there, get 50 in there, and you go do the work. Then you got a much better chance of engagement.
Engagement isn’t the end result or goal, engagement should be … It just makes sense for them to, because you’re so cool in there.
How We Do Culture
Now if you notice those of you in Rank Makers, you know we have a ridiculous engagement, and part of it is that we do so much acknowledgement. That we do so much recognition.
Once a week we pick a Rank Maker spotlight, where we print a picture, frame it, and it says “Rank Maker spotlight” and we mail it to them.
Every week we do badges, we do prizes, we send out anywhere from $200 – $1,000 of prizes every single week. We do stuff that nobody else does. That’s why it makes it so easy to stand out, because so many people do so little.
And so we try to do things that stand out and make people feel special, make people feel wanted. If we see that someone fairly even close to us is in the hospital or something, we send flowers. We have a position called the growth and gratitude director. That’s all she does. That’s her job. Send out gifts. Send out love.
Love People At Every Rank
What can you do in your world? Doesn’t have to cost money. Doesn’t have to be a gift. It can be just a little voicemail. “Hey, just thinking about you, I hear you’re going into surgery. I hope that things go well for you and you’ll heal fast. And I’m here if you need to talk to me.”
Okay. That little note of, “I care about you.” Regardless of where they are on the complete plan…
See, some leaders would only do that to another leader. Pay attention to your group.
One thing that I heard John Maxwell say, which I really resonated with, is he said, “As soon as you stop loving the people that you’re serving, stop serving the people you’ve fallen out of love with.”
As soon as you stop loving the people that you’re serving, stop serving the people you’ve fallen out of love with.
It’s basically saying, take yourself out of leadership unless you love your people and who you’re serving. There’s power in that.
You should love the person no matter what rank they’re at. No matter what level of desire they’re at.
Does the pastor love every person in the community? Or does the pastor only like the people that drop the most money in the little collection bin? Loves them all. So should you.
Regardless of their level of desire or level of result.
Did you find that helpful?
Let me know what you think in the comments below. And, feel free to share this with your teammates.